Samsung Electronics and Intellectual Ventures Enter Into License Agreement

Samsung Electronics and Intellectual Ventures announced today they have entered into a long-term license arrangement. With this arrangement, Samsung Electronics gains access to Intellectual Ventures’ extensive patent portfolio, which includes IP in a variety of segments critical to Samsung’s business operations.

“Consistent with Samsung’s commitment to innovation in its products and services offered to its customers worldwide, Samsung is pleased with the long-term agreement with Intellectual Ventures, which grants Samsung access to a broad and comprehensive IP portfolio under terms attractive to Samsung,” said Dr. Seungho Ahn, senior vice president and head of the IP Center, Samsung Electronics.

Mr. SangSuk Roh, President of Samsung Levant said: “This agreement falls under our clear strategy which aims at developing and innovating products and services that meet the needs of our customers, and that will contribute to Samsung’s global brand. This agreement is an important element in strengthening our capabilities to provide our customers with new technologies.”

“At Intellectual Ventures, we have the expertise to meet the complex IP needs of companies like Samsung,” said Adriane Brown, president and chief operating officer of Intellectual Ventures. “Samsung is committed to developing excellent products and we are providing them with the critical IP rights they need to continue this strong tradition of innovation.”

With a portfolio of more than 30,000 IP assets spanning several dozen technology areas, Intellectual Ventures combines scale and expertise to allow customers to stay competitive and efficiently manage their intellectual property needs through a variety of products and services. Those services include a license to IV’s strategic patent portfolio, access to patents for defensive purposes and strategic collaboration to identify and prepare for future technology trends, all of which services are available to Samsung.

About Intellectual Ventures

Founded in 2000, Intellectual Ventures (IV) is the global leader in the business of invention. IV collaborates with leading inventors, partners with pioneering companies, and invests both expertise and capital in the process of invention. IV’s mission is to energize and streamline an invention economy that will drive innovation around the world. www.intellectualventures.com

LIN DAN WINS THE “SAMSUNG MVP AWARD FOR THE 16th ASIAN GAMES”

Chinese badminton star Lin Dan was honored to be voted as the Samsung MVP (Most Valuable Player) for the 16^th Asian Games. The Samsung MVP Award is a prestigious award endorsed by the Olympic Council of Asia (OCA) and the Guangzhou Asian Games Organizing Committee (GAGOC).

Lin Dan received the highest number of votes from the more than 2,000 accredited media who cast their ballots from November 22 to 25 at the Main Press Center in Guangzhou. The Samsung MVP Award steering committee, comprised of OCA, GAGOC, media, former athletes and Samsung Electronics, Prestige Partner of the Asian Games, confirmed the results of the vote.

Samsung MVP Award winner Lin Dan will be given the MVP trophy, the latest Samsung 3D LED television and $50,000 in prize money

Lin Dan gave an outstanding and passionate performance during the 16^th Asian Games, winning two gold medals for China’s men’s badminton team. His singles gold medal in Guangzhou gave him a “Career Grand Slam”, which included wins at the Beijing Olympic Games, World Badminton Championships (2006, 2007 and 2009), All England Open Badminton Championships, Sudirman Cup, Thomas Cup, Badminton Asia Championships and the Badminton World Cup.

Mr. SangSuk Roh, President of Samsung Levant said: “This prestigious award expresses Samsung’s appreciation to athletes for their extraordinary performance. Samsung is keen to support sports in all event and occasions, in which, this award reaffirm our commitment to be part of the different global sports events.”

“The Samsung MVP Steering Committee is proud to honor Lin Dan with the Samsung MVP Award in recognition of his sportsmanship, drive for excellence and outstanding performance at the Guangzhou 2010 Asian Games,” said Mr. Manuel Silverio, Chairman of the Media Committee, Olympic Council of Asia (OCA).

“With the exceptional performance of Samsung MVP award winner, Lin Dan, and the sportsmanship displayed by all athletes, the Guangzhou 2010 Asian Games has been a tremendous success,” said Mr. Xu Ruisheng, Executive Deputy Secretary General of the Guangzhou Asian Games Organizing Committee (GAGOC) and Vice Mayor of Guangzhou. “The Samsung MVP Award is the highest honor we present to an athlete at the Asian Games and Lin Dan’s performance has truly inspired us all.”

The Samsung MVP Award was first introduced by OCA and Samsung in Bangkok 1998 as a contribution to the success of the Asian Games and its commitment to excellence. Since then, Samsung has continued the tradition of recognizing the athlete who has achieved outstanding accomplishments during the Asian Games.

“I give my sincere congratulations to Lin Dan, the Samsung MVP Award winner,” said Mr. Gyehyun Kwon, Vice President and Head of Worldwide Sports Marketing at Samsung Electronics. “The Samsung MVP Award Steering Committee respects the results of the vote conducted among accredited media. We appraised that Lin Dan had an exemplary performance in Guangzhou and has consistently played at a world-class level since 2003, which meets the MVP selection criteria.”

The Samsung MVP Award winner and finalists need to meet significant criteria. Outstanding candidates have won multiple gold medals at the 16^th Asian Games, are world record breakers and Asian Games record breakers, successive Asian Games gold medalists and other outstanding or exemplary performers.

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Samsung Launches Region’s First-ever IT Cluster Micro-site

One Comprehensive Site that Complements the Wide Range of IT Products and Solutions Offered for Home and Office

Samsung Electronics Co. Ltd, the world leader in digital convergence technologies, has announced the launch of the region’s first-ever information technology cluster micro-site (www.samsungmeanit.com).

The micro-site, highlighting the ‘See, Touch, Save, Read and Print’ capabilities of Samsung solutions complements the wide range of products introduced by the company for all home and office IT needs.

Elegantly designed with easy-to-navigate capabilities, the micro-site addresses the specific home and office requirements of visitors, and leads them to Samsung’s advanced products that fulfill them.

JongHyunn Kim Head of IT at Samsung Electronics MENA Head Quarters said: “Samsung is cutting a new trail in the IT industry with the launch of the first regional cluster micro-site. For the first time, customers have the option of assessing IT products and solutions that meet their home and office requirements with the click of a mouse.”

Mr. SangSuk Roh, president of Samsung Levant said “At Samsung, we are concerned about enhancing and developing the IT products to meet the growth in this industry. Samsung’s micro-site serves as a one-stop information shop on Samsung’s product capabilities that will help them make informed decisions.”

Among the highlights of the micro-site are five key links that provide visitors with updates on Samsung’s latest LED monitors to maximise the visual experience of IT; high-performance laptops for the true ‘touch and feel;’ a range of hard drives for ‘saving’ their work; advanced DVD-writers and highly functional printers.

In LED monitors, Samsung’s PX2370 ergonomic LED monitor delivers sterling multimedia picture quality every time, and feature an optic stress relieving brightness control system sensor to detect the brightness around the monitor and adjust levels automatically, helping to reduce eyestrain.

The all-new Samsung R590 laptop delivers a cool lifestyle experience with little touches engineered to make a big difference. Its finish features an appealing gradation of blue and an eye-catching crystal S-pattern design. The low profile island keyboard creates a seamless look as well as an effortless typing experience. It uses less power, and its performance-enhancing innovations, including the Intel® Core™ i5 processor breathes new life into the mobile computing experience.

The new Samsung S2-500 hard drive is the most compact in its class with a luxurious and professional glossy finish, and comes in a variety of colours and storage capabilities, while the Samsung SE-S084 external slim DVD-writer is USB powered for powerful on-on-the-go capability and is paired for power and portability. In printers, the new Samsung CLP-325W assures easy set-up with a secure, one-touch wireless connection and is ideal for small stylish spaces and busy places.

All products featured on the micro-site are available at all leading dealers across the region.

Samsung NX100 and OK Go “Last Leaf” Video Collaboration Premiers Today

Grammy-winning artists launch music video filmed using Samsung’s NX100

Samsung Electronics Co., Ltd has announced the release of the music video for indie band OK Go’s latest song “Last Leaf.” The video was filmed using Samsung’s new NX100 camera, the perfect tool to take great, creative images and film anywhere, anytime, and is available to view today at www.cre8yourworld.com.

The “Last Leaf” video was made using thousands of photographs taken with the Samsung NX100, woven together to create a stop motion animation clip, showing the technical capabilities and creative versatility of the NX100. The images were combined with hand-drawn animations by the band themselves along with award-winning animator Geoff McFettridge to create a unique music video. The collaboration marks a new artistic direction for OK Go, whose previous videos have been composed of one-take live-action clips.

The partnership between OK Go and Samsung has been documented in a behind-the-scenes series, also filmed on the NX100, which can be seen at www.cre8yourworld.com. The documentary follows OK Go and their collaborators as they go through each stage of creating the video. The final clip in the series will show how OK Go achieved their creative vision using the NX100.

OK Go are recognized the world over for their groundbreaking and inventive music videos, which have received more than 125 million views online. Videos include “Here it Goes Again” (also known as “Treadmills Dance”), which features the band performing a choreographed routine across eight treadmills in one continuous take. The band’s latest video and single, “White Knuckles,” achieved a million YouTube hits in 24 hours when it was released in October 2010.

Mr. SangSuk Roh, President of Samsung Levant said: “We strive to present cameras the makes taking pictures an easy and interesting experience. Through this new camera NX100, users can draw creative and innovative images. The success of Samsung collaboration with OK GO band using the NX100 camera, is a live example of Samsung’s advanced technologies.”

Damian Kulash, lead singer of OK Go, said of the partnership: “Samsung’s been great because we had a creative idea and they had the tools to help us make it.”

Mr. SangJin Park, President of the Digital Imaging Business, Samsung Electronics, said of the completed video: “We are impressed and inspired by the band’s memorable and imaginative music videos. The NX100, as an easy-to-use but high-quality camera, was the perfect tool to let the band express their creativity and experiment with new ideas. The camera is small enough to fit around your life but powerful enough to realize your creative ideas through great pictures. The ‘Last Leaf’ music video is a perfect example of how the NX100 enables you to bring your inspiration to life.”

The Samsung NX100 was designed to make taking beautiful pictures simple, quick and easy and was the ideal camera to capture OK Go’s innovative music video. This was achieved with the help of the 20mm ‘active’ i-Function lens, which allows users to control the camera’s settings via the lens itself, without having to take the camera off target. This intuitive lens has proven so popular that Samsung decided to include the i-Function technology in all of their future lenses for the NX range, including five additional lenses that will be introduced next year. It also provided a new firmware updates making the i-Function lens compatible with the NX10 and NX5.

The NX100 boasts the compact size and lightweight advantages of being a mirrorless camera, while delivering the image quality of a DSLR. Available in four different colors, the design of the NX100, inspired by the shape of a dewdrop forming on a leaf, is also sleek and stylish. The camera features the fastest Auto Focus (AF) of any interchangeable lens camera to date, making it even easier to have the perfect picture at your fingertips.

About Samsung Electronics Co., Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About OK Go

OK Go, the most downloaded band ever, will be creating a video for every song on their critically acclaimed release, “Of The Blue Colour of the Sky.” The album has garnered much praise with a four-star review in People Magazine, and Alternative Press saying “it fills you with hope for the next decade’s musical offerings.” OK Go’s videos have won numerous awards, including a Grammy for “Here It Goes Again” and several wins at film festivals this year for the Rube Goldberg Machine video they created for their first single, “This Too Shall Pass.” OK Go is constantly pushing boundaries both musically and as viral video creators.

Samsung OMNIA 7 Delivers Breakthrough Entertainment for Your Life in Motion

Samsung’s First Phone with Windows® Phone 7

to bring more choices for consumers to meet their lifestyles

Samsung Electronics Co. Ltd., a global leader in mobile technology, announced the launch of the Samsung OMNIA 7 (Model: GT-I8700). Designed for a lifestyle in motion, the smartphone will be the first device to launch from Samsung with Microsoft’s Windows® Phone 7 platform across Europe and Asia. Samsung OMNIA 7 supports a 4-inch SUPER AMOLED touch screen, 1GHz application processor and a 5 megapixel camera. The phone offers an unparalleled entertainment experience directly on the mobile with Xbox LIVE® features and games, and Zune® music and video. The OMNIA 7 will be available in select markets during the holiday 2010 timeframe.

“The Samsung OMNIA 7 is our first Windows Phone 7 smartphone and we anticipate that consumers will be drawn to the premium entertainment experience. The device demonstrates our commitment to satisfying consumers with a choice of platforms that fit diverse needs,” said JK Shin, president and head of the Mobile Communications Business at Samsung Electronics. “We are excited to partner with Microsoft for this milestone,” he said.

Commenting on the launch of Omnia 7, President of Samsung Levant Sang Suk Roh said: “We are proud to add this smartphone to our achievements; Omnia 7 was created to meet the needs of our customers by providing new entertaining technologies. We always aim to create innovative products in the world of smartphones.”

“Samsung has been a key partner to Microsoft in bringing Windows Phones to customers all over the world,” said Andy Lees, President of the Mobile Communications Business at Microsoft. “Their launch of the Samsung OMNIA 7, a new Windows Phone, marks a significant step in delivering to customers a different kind of phone that will stand out amongst the competition. We are thrilled to continue our strong partnership and embark on this journey with a smartphone industry leader.”

Featuring Samsung’s crisp and clear 4-inch SUPER AMOLED touch screen, the OMNIA 7 delivers a brilliant viewing experience, even outdoors. With surround sound and clear voice quality, users can talk to a friend or conduct a conference call as if they’re in the same room. The OMNIA 7’s good looks and metallic body make it a stylish companion for any setting and the phone’s minimalist design and clean finish will entice consumers who don’t want compromise style for technology.

With Samsung OMNIA 7, users can access Xbox LIVE® and Zune® directly on the mobile for the ultimate entertainment experience. Gamers will enjoy a diverse lineup of titles through Xbox LIVE whilst multimedia buffs will be keen to access a host of video and music content through Zune. The OMNIA 7 enables users to automatically synch content from their PC via Wi-Fi so that they can enjoy music and videos anywhere.

Samsung OMNIA 7 offers a different kind of experience that lets users keep up with lifestyle. Users will love the intuitive, dynamic user interface of Windows Phone 7 whilst the Windows Phone Hubs help them to organize information and simplify tasks. The phone’s customizable Start Screen features live Tiles that display real-time updates from the web, news, appointments, or social media status directly to the home screen.

Enhanced media sharing is another feature of a life in motion. On the OMNIA 7, users will have access to an expanded catalog of social networking and photo sharing sites and can share images and media files with friends with a single touch. The device even includes a 5 megapixel camera with LED flash so that you capture, create and share your life in motion.

Samsung Levant Partner in Lebanon Participates in the Samsung Amman International Marathon

Samsung Levant distributor in Lebanon, Cherfan, Tawil and Co, participated in the Samsung Amman International Marathon, which took place on October 22. This participation comes in line with Samsung’s continues support to local and international sports events.

Samsung Levant, the official sponsor of this Marathon, invited its partners and distributors from around the region to participate in this Marathon in support of volunteerism and team work spirit.

Commenting on this participation, Mr. SangSuk Roh, president of Samsung Levant said: “At Samsung, we are committed to support all initiatives that aim at promoting the capital city of Amman, the home base Samsung Levant headquarter. We are proud of our participation and support to this initiative, hoping that all private sector companies can contribute to the local society to improve the quality of life in Jordan.”

“I would like to extend my gratitude and appreciation to all parties who participated or sponsored the Samsung Amman International Marathon, hoping that this will be the first step for future cooperation.” Mr. Roh added.

Mr. Eddy Cherfan, CEO of CTC said: “We are glad, as Samsung partners, to participate in this Marathon, which comes in line with our efforts to contribute in activities that boost the team work spirit. We would like to express our thanks to Samsung Levant for giving us this opportunity to be part of this international event.”

The Marathon received international and local support through participation. A ceremony was held at the GAM Park that included the distribution of prizes to winners and concert that was attended by marathon participants.

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Samsung Levant Partner in Lebanon Participates in the Samsung Amman International Marathon

Samsung Levant distributor in Lebanon, Cherfan, Tawil and Co, participated in the Samsung Amman International Marathon, which took place on October 22. This participation comes in line with Samsung’s continues support to local and international sports events.

Samsung Levant, the official sponsor of this Marathon, invited its partners and distributors from around the region to participate in this Marathon in support of volunteerism and team work spirit.

Commenting on this participation, Mr. SangSuk Roh, president of Samsung Levant said: “At Samsung, we are committed to support all initiatives that aim at promoting the capital city of Amman, the home base Samsung Levant headquarter. We are proud of our participation and support to this initiative, hoping that all private sector companies can contribute to the local society to improve the quality of life in Jordan.”

“I would like to extend my gratitude and appreciation to all parties who participated or sponsored the Samsung Amman International Marathon, hoping that this will be the first step for future cooperation.” Mr. Roh added.

Mr. Eddy Cherfan, CEO of CTC said: “We are glad, as Samsung partners, to participate in this Marathon, which comes in line with our efforts to contribute in activities that boost the team work spirit. We would like to express our thanks to Samsung Levant for giving us this opportunity to be part of this international event.”

The Marathon received international and local support through participation. A ceremony was held at the GAM Park that included the distribution of prizes to winners and concert that was attended by marathon participants.

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Samsung extends bada smartphone line-up with the launch of high-end Samsung WAVE II

Samsung demonstrates further commitment to deliver a ‘Smartphone for Everyone’

by expanding its high-end bada range

Samsung Electronics Co. Ltd., a leading mobile phone provider, announced the launch of the Samsung Wave II (Model : GT-S8530). The Wave II is based on bada 1.2, the latest edition of Samsung’s own open smartphone platform. Complete with extensive multimedia entertainment, integrated messaging and an enhanced user experience, the all new Samsung Wave II delivers a powerful mix of upgraded smart performance.

The Samsung Wave II has been designed to enable superior user-experience - a large 3.7” enhanced TFT-LCD screen gives a stunning viewing experience so users can enjoy truly vibrant and expressive multimedia. By supporting multiple video formats the phone provides universal compatibility for easy viewing of different movie file types while support for HD video recording lets users capture life unfolding with crystal-clarity on the superior display.

Samsung Wave II also comes with Social Hub which lets users view their phonebook, SNS, IM and email together in an integrated one-page layout, keeping them constantly connected. For unlimited personalization, Samsung Wave II supports the Samsung Apps to deliver a world of interesting, compelling and entertaining applications and services. Upgraded features like QuickType by t9 Trace offers a faster and easier way to input text than standard texting - rather than punching in individual numbers, users just trace a finger in a continuous motion over the letters of a word and the device intelligently determines which word is being spelled.

“The Samsung Wave II shows that Samsung never rests when it comes to delivering a truly innovative smartphone experience. Samsung’s success with the first Samsung Wave smartphone did not slow our drive to further integrate social media, rich multimedia and enhanced features,” said JK Shin, President and Head of Mobile Communications Business at Samsung Electronics. “Our customers told us that they would like to have a bigger display and a better input method so we fulfilled their needs. They said they like advanced features so we built more into the device. The Samsung Wave II has really shown Samsung’s innovative capabilities,” he said.

Mr. SangSuk Roh, president of Samsung Levant said: “We are committed in offering advanced technological solutions, which requires more expansion and innovation. Our aim is to develop our products and offer our customers various options.” He added “We will continue our efforts to maintain Samsung as a global pioneering company in advanced technologies.”

The stunning full-touch smartphone will be available starting in November 2010 in France and will be gradually rolled out to other global markets including Southeast Asia, Latin America, the Middle East Asia, Africa, India and China.

About Samsung Electronics Co., Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

The Magnificence of Technology in Samsung’s Galaxy Tab

New horizons in one touch

In another distinguished achievement, Samsung electronics, a global leader in smart phones and digital solutions, unveiled the Galaxy Tab, the first tablet and smart phone in one device, which offers the user an unprecedented experience in displaying its content through the touch technology. This step is remarkable in the company’s path, particularly, the innovation of new product that brings together multiple devices in one.

With the Galaxy Tab developed features, the new device was designed to meet the needs of users who look for a multi-task device which contains comprehensive and various options. For that reason, the new smart phone suits businessmen and those who are passionate about advanced technologies.

On the launch of the Galaxy Tab, Mr. SangSuk Roh, president of Samsung Levant said: “Introducing Galaxy Tab opens a new horizon and innovative options for our customers, it also creates a new lifestyle. If you are looking for uniqueness, Galaxy Tab will give you this feeling.”

With the width of 7, the Galaxy Tab screen is much similar to lap top screens, and offers users a unique experience in browsing the net anywhere and anyplace. The Galaxy Tab contains the ThinkFree application which enables the user to view documents and edit them as in traditional computers, in addition to the video conference option; moreover, the device has the E-reader application which makes book reading interesting with a large sized screen.

The Android Froyo 2.2 and 1 GH processor make the uploading and downloading process of videos, photos, games, documents and application easy and super fast. With dimensions of 11.98 x 120.45 x 190.1 and weight of 380 grams, the Galaxy Tab mobility became extremely easy.

The Galaxy Tab’s 3 megapixel with flash rear camera and 1.3 megapixel front camera, enables users to take pictures and videos of special moments and share it with family and friends through the transferring of pictures to any computer despite its make, in addition to the music player which operates 13 different music files, and this offers music and songs enthusiasts the ability to download whatever they want, given the fact that the Galaxy Tab comes with a 16 GB memory card, and it can be upgraded to 32 GB.

To keep its users updated with the latest news and developments on weather, traffic and social networks, the new Galaxy Tab is distinguished by displaying these applications on the main screen, according to everyone’s needs and interests.

Similar to Samsung’s smart phones, the Galaxy Tab can be upgraded with new applications through the Samsung application store, which is updated continuously.

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‘Samsung Apps’ Celebrates its First Anniversary With Aggressive Market Expansion

Samsung application store now reaches 109 countries globally

Samsung Electronics Co., Ltd, a global leader in mobile technology, today marked the first anniversary of Samsung Apps, its mobile & TV application store, by announcing the service has expanded to cover 109 countries.

Initially available from September 2009 in select European and Asian countries - including the United Kingdom, France, Germany and Italy - Samsung Apps has expanded its coverage at a rapid pace riding on the successful global launch of the Samsung Wave smartphone. Samsung Apps recently added nine more service countries – Costa Rica, the Democratic Republic of Congo, the Dominican Republic, Honduras, Iceland, Nicaragua, Tanzania, Trinidad and Tobago, and Sudan – to increase availability to 109 markets.

The Samsung Wave, the first smartphone based on Samsung’s own bada platform, hit the market in June 2010. Since its launch, more than 14 million bada applications have been downloaded from Samsung Apps, as the service’s user base continues to expand.

“The expansion of the Samsung Apps gives us the opportunity to reach more users than ever before with entertaining, compelling and enriching smartphone experiences. We are committed to introducing users to new applications and services, unique to Samsung,” said Hosoo Lee, Executive Vice President and Head of the Media Solutions Center, Samsung Electronics. “Samsung Apps rapid expansion also signals an incredible opportunity for developers and content providers to reach new customers all over the world.”

Mr. SangSuk Roh, president of Samsung Levant expressed his thanks to Samsung customers around the world for their confidence in Samsung’s services and solutions. Mr. Roh added: “Our customers passionate in technologies and applications that make their times more exciting and beneficial motivated us to innovative and introduce new and advanced products. This is a celebration for both of us hoping that the upcoming years will have more work and satisfaction.”

Already offering an array of applications, including games, social networks, e-books and health-related services, Samsung plans to drive the creation of more locally-customized applications. It will also integrate relevant local information, designed to reflect cultural characteristics and provide a more enriching, tailored service to users globally.

Samsung will continue to drive Samsung Apps by introducing further bada-powered devices. The Samsung Apps will expand to accommodate new smartphones and automatically display the relevant application catalog available for a user’s specific phone model.

About Samsung Media Solutions Center (MSC)

Established in June 2008, the Media Solution Center (MSC) has served as a channel to deliver contents and services to all Samsung Electronics devices, thereby enhancing the devices' capabilities. The consumer’s focus is changing from hardware technology and performance to value driven by content and services optimized for the device. To cope with this dynamic market environment, the Media Solution Center is driving the democratization of the content and service eco-system. Samsung is emphasizing its competency in differentiated content, open platforms, as well as the creation of content for a variety of service channels.