Samsung Showcases Expanded 3D Total Solution Product Lineup At IFA 2010

New 3D TVs, Blu-ray Player, Home Theater System and Home Projector Deliver an Immersive 3D Experience to the Home

Samsung Electronics is unveiling an expanded 3D total solution product line-up for the European market at IFA 2010, demonstrating its continued commitment to provide consumers a complete 3D entertainment experience at home. With a new 65-inch Full HD 3D LED TV, two new 3D Plasma HDTVs, a new Blu-ray home theater system, a new 3D home projector and a new HD/3D Blu-ray player, Samsung is strengthening its leadership in the 3D TV market, where it has already achieved sales of more than 600,000 units globally in the first half of this year.

Samsung’s latest offerings of 3D-capable HDTVs and new Blu-ray systems further complement the world’s broadest lineup of 3D home entertainment products. The expanded 3D TV portfolio features Samsung’s proprietary technologies and innovative design, as well as larger screen sizes to deliver a more immersive 3D experience.

Mr. SangSuk Roh, president of Samsung Levant said: “affirmed previously that we are the leading company in the 3D technology, and here we are reaffirming our leadership to this industry. There are always new products in the 3D LED technology from Samsung, and we promise our customers of more developed and advanced new technologies in this sector.”

“With our expanded 3D total solution consumers can enjoy a personalized, immersive and fully connected experience,” said BK Yoon, President of Samsung’s Visual Display Business. “This is the promise of Smart TV and we are committed to delivering on that promise.”

World’s Largest Full HD 3D LED TV
The new Samsung LED C8000 is the world’s largest Full HD 3D LED TV available, boasting an ultra-slim 65-inch screen. Besides its sleek appearance, the TV also provides superior picture quality with Samsung’s proprietary 3D processor, Precision Dimming technology and a motion clarity of 800 CMR. Delivering an immersive 3D experience in the home, the LED C8000 is also Wi-Fi ready and Samsung Apps allows consumers to discover and enjoy a full range of applications on the largest screen in the home.

Series/Model
Estimated Selling Price
Size (inches)
Availability
UN65C8000
5,999 EUR
65
October

New 3D PDP TV with a Wider Viewing Angle and Less Power Consumption
Boasting vivid 3D stereoscopic images, Samsung’s new generation of 3D PDP TVs, the C680 and C490, continue Samsung’s line-up expansion and leadership in 3D TV. This new generation of Plasma+ offers superior picture quality with its Clear Image Panel technology, a wider viewing angle, and consumes 40 percent less power compared to 2009 models. Samsung is the only brand to receive ECO Flower certification from the European Union for its full Plasma line-up, excluding larger sizes. (Some models launched in the second half are now undergoing the certification process.

The new models also offer consumers more options in creating a personal, affordable, at-home 3D experience. Featuring Samsung’s exclusive 3D Hyper Real engine control for color, contrast and motion, the C680 and C490 also deliver optimal picture quality with vivid 3D stereo images on 50-inch screen. The C680, in particular, allows consumers to share content from other DLNA certified devices on the TV via AllShare, creating a personalized content experience with countless options.

Series/Model
Estimated Selling Price
Size (inches)
Availability
PS50C680
1,349 EUR
50
On Sales
PS50C490
1,099 EUR
50
On Sales

Blu-ray Home Theater System Provides Unsurpassed 3D Viewing Experience
Samsung’s sleek, new 3D Blu-ray Home Theater System, the HT-C9950W, creates a new dimension in home cinema with jaw-dropping, life-like performance and a sophisticated design. Featuring a modern metallic finish, it is the perfect complement for the award-winning LED 9000 series TV. The HT-C9950W features touch control buttons, a premium volume wheel and slot-in disc loading. The 7.1 channel, multi-dimensional surround system includes a touch remote control, four floor-standing speakers, two satellite speakers, one center channel unit, an active subwoofer with an anti-vibration solution and two HDMI inputs. The HT-C9950W includes a wireless LAN Adapter, allowing for easy access to Samsung Apps, or Samsung’s AllShare to watch content from all other DLNA certified devices on the TV.

Series/Model
Estimated Selling Price
Availability
HT-C9950W
1,999 EUR
At the end of August

HDD Built-in 3D Blu-ray Player Allows For Unlimited Entertainment
With endless entertainment options through expanded access, the new Samsung BD-C8900 completes the ultimate 3D at-home experience with Full HD 1080p picture quality. Featuring digital broadcasting tuners for DVB-T/C or DVB-S2, the BD-C8900 allows recording of up to 120 hours of HD quality digital broadcasting without losing Samsung’s unsurpassed picture quality, and even 3D broadcast recording and playback are enabled. Serving as a hub for home entertainment, the BD-C8900 enables consumers to consolidate all digital media files in a single device with its 500GB/250GB hard disk drive. It also allows for easier content sharing with other devices using wireless AllShare or USB 2.0 connectivity, and includes a wireless LAN Adapter with access to Samsung Apps.

Series/Model
Estimated Selling Price
Availability
BD-C8900
699 EUR
At the end of August

FHD 3D Home Projector Allows For Complete 3D Home Entertainment Experience
Incorporating Samsung’s Active 3D technology, the Samsung SP-A8000 is the latest iteration to its award-winning A800 projector. Featuring 1,000 ANSI lumens (max) brightness, a 10,000:1 contrast ratio, 1500-2000 hours of lamp time, an image size ranging from 40-250 inches and two HDMI inputs, the Samsung SP-A8000 allows for 3D viewing with original resolution and 3D realism with Active Shutter Glasses, without viewing angle restrictions. Capable of reproducing broadcast-standard colorimetric, the Full 3D HD 1080p home projector ensures that colors are reproduced exactly the way they were intended to be, providing for the ultimate 3D immersive, home entertainment experience.

Series/Model
Estimated Selling Price
Availability
SP-A8000
5,500 EUR
At the end of October


Details on how to find the Samsung “A New Dimension of Experience” exhibit at IFA:
Where: IFA 2010, Messe Berlin, Germany
Exhibition location: Hall 20
When: September 2-8

Samsung Shows Consumers the Path to Creating a Smarter Life at IFA 2010

Unveiling of Much Anticipated GALAXY Tab Leads Array of New World Class Products to Help Consumers Live a Smarter Life

Samsung Electronics Co., Ltd, revealed its exciting new vision for creating a smarter life” for consumers today at its IFA 2010 press conference , unveiling the eagerly awaited GALAXY Tab and creating an exciting new category in the emerging tablet market. Samsung’s product portfolio, which also includes an array of new visual display, IT and digital imaging solutions announced today, will be displayed September 2-8 in Hall 20 at Messe Berlin.

Samsung reinforced its leadership across its many product categories during today’s event. In addition to the launch of GALAXY Tab, Samsung unveiled a host of new 3D offerings and announced the Samsung Smart TV Challenge to create new apps for Samsung’s Smart TVs. Samsung also added to its growing portfolios in the IT solutions and digital imaging categories. In each case, the announcements supported the pillars of Samsung’s strength – the ability to create new product categories and create a smarter life for consumers.

“Software is the connective tissue for creating a smarter life,” said BK Yoon, President, Visual Display Business, Samsung Electronics, during his remarks opening the event today. “It’s the intelligence that moves content from one device to another – binding our product suites into a collective whole – and empowering consumers to orchestrate their lifestyles as never before.”

Mr. SangSuk Roh, President of Samsung Levant said: “we are keen to feed the Levant market with all these advanced and interesting options, and this is a longstanding commitment to change and develop the digital and technological scene in the region.”

Creating a Smarter Life
Before hundreds of IFA 2010 attendees, Yoon gave the opening remarks prior to a showcase of Samsung’s 2010 product lineup, highlighted by the GALAXY Tab and Smart TV.

Yoon opened the event with a five-minute address that highlighted Samsung’s success in 2010 – the first two quarters have each yielded record operating profits – as well its category leadership in TV and mobile. One of the clearest indications of this leadership is Samsung’s leadership in 3D TVs, where projected sales of over 2 million units worldwide has raised the bar in the industry.

Yoon also detailed Samsung’s continued strides in environmental management, noting how the company’s PlanetFirst initiative invested more than $865 million in 2009, putting Samsung on track to meet its goal of being one of the world’s most environmentally friendly companies by 2013.


A Galaxy of Possibilities
Samsung introduced the GALAXY Tab, the company’s first “smart media device.” Powered by Android™ 2.2, GALAXY Tab brings a unique mobile experience allowing more possibilities on the go. The 7inch display offers an optimal media environment to enjoy reading books or newspapers, full web browsing, watching videos, and listening to music. Moreover, users can continuously communicate via e-mail, voice and video call, SMS/MMS or social network with the optimized user interface.

To provide abundant content to its users, Samsung GALAXY Tab comes with the ‘Readers Hub,’ Samsung’s unique e-reading application that provides easy access to a vast digital library. At the same time, Samsung unveils ‘Media Hub,’ a gateway to a world of films and videos, and ‘Music Hub,’ an application giving access to a wide range of music tunes. With GALAXY Tab, users have new powers to consume, create, and communicate from wherever they are.

For more information on GALAXY Tab, please visit http://galaxytab.samsungmobile.com/press


3D Expansion & Arrival of Smart TV
Building on the success of its 3D launches earlier this year and subsequent market leadership, Samsung announced it will launch seven more 3D TV models during the second half of 2010 to expand its 3D total solution line-up in the European market. This expansion brings its total to an industry-leading 25 models, Included among these is a 50-inch Full HD 3D Plasma. Samsung is the only company which received the official ECO Flower certification from the European Union with plasma full line-up, excluding large sizes.

Joining these TVs will be six new 3D Blu-ray systems, including the C8900 Blu-ray player. The C8900 is the first 3D Blu-ray to combine recording and storing functionalities on a 500GB HDD with the ability to record and play back the HD and 3D broadcasting without losing Samsung’s unsurpassed picture quality.

Michael Zoeller, European Marketing Director for Television and Audio Visual Products, explained to the audience that while Samsung’s 3D leadership will continue to expand, it is also a part of a larger emerging trend – Smart TV. Zoeller displayed Samsung’s premium Smart 3D TV, the C9000, and discussed the growth of Samsung Apps for TV since its launch in January.

That growth is the basis for Samsung’s consecutive announcements of apps contests in Europe, Korea and United States. Samsung announced the Samsung Smart TV Challenge at IFA and more than 500,000 Euros will be awarded to developers across Europe for the best apps designed for Samsung TVs. To help developers understand Samsung’s Smart TV, the Samsung Apps platform and the SDK (Software Development Kit) for the contest, European Developer Days will be hosted in Germany, France, and the UK in October, and final winners will be announced in February 2011.

More information on Samsung Smart TV Challenge is available at www.SamsungSmartTVChallenge.eu


Image Leadership & IT on the Go
Samsung continues to launch an array of new digital imaging products and strengthen its standing in the marketplace. Building on the success of its revolutionary dual-view camera ST600/100 launched in 2009, Samsung unveiled two new dual view cameras at IFA 2010. Samsung also introduced a number of digital imaging products to provide consumers with a better user experience, such as the T10 camcorder that features a unique slanted lens that allows for less pressure on the wrist. These products are designed to be mobile, comfortable and ensure that users can always capture and share life’s special moments.

In the IT space, Samsung responded to consumer demand for mobility and performance from their computers by launching the Samsung SF and RF series. Samsung’s SF series notebooks feature world class design while also delivering high performance. The company also introduces the NF series netbook that shares the same design language with stylish SF series notebooks. Boasting the superb performance, Samsung’s RF series is perfect for more advanced, graphic design-oriented users. These products broaden Samsung’s leadership in IT solutions for the home and office, where the smarter life occurs.

For more information on new mobile computers, please visit www.samsungcomputerpr.com


World Cyber Games Descend on Berlin
Samsung’s global partnership with the World Cyber Games will be on full display at IFA 2010 with a series of events, including the Opening Ceremony of the World Cyber Games’ 2010 Samsung Euro Championship Friday, September 3 from noon to 1 p.m. Samsung has been supporting the World Cyber Games since 2000, bringing gaming experiences to life through its products and technology. Here at IFA, World Cyber Games will be at Halls 14.2 and 15.2 from September 3 to 5.


Samsung on Social Media
Follow Samsung on Twitter at IFA 2010. Visit http://www.twitter.com/Samsung_IFA2010
For other PR resources including multimedia content, please visit www.samsungifa2010.com

1 million Galaxy S Smartphones in 45 days in the US

The Android-based smartphones sold across the aisle from the iPhone 4 on AT&T and on T-Mobile, the nation's smallest major carrier.

Samsung's Galaxy S smartphone is a blockbuster globally and recent numbers show it is poised for similar success in the US. The high end smartphone boasts a super-thin form factor with 4-inch Super-AMOLED display and a speedy 1GHz Hummingbird processor.

The knock on Android so far has been that its success rests on the fact that it is sold on Verizon, the nations biggest and some say best mobile network. 'If the iPhone was sold on Verizon, no one would be buying Android.'

Furthermore, Samsung sold 1 million T-Mobile Vibrants and AT&T Captivates in less than a month and a half in the US. That emphatically proves that Android's sucess doesn't rely on AT&T's iPhone exclusivity.

Samsung launched on August 15th against the iPhone on AT&T with almost no marketing from the US's exclusive iPhone carrier. At the same time it launched on T-Mobile, the smallest carrier in the US. While T-Mobile did throw some resources at marketing their version, called Vibrant, their customer base is dwarfed by AT&T, Verizon and even Sprint.


Samsung's positive numbers are a result of selling superphones 'supercheap'. Google makes the OS for free on the back of ad revenues. Samsung, as a hardware OEM, makes great phone parts for Apple (AAPL) but can also do really well for itself without Apple's huge margins. You basically are getting a lighter iPhone 4-class phone with a bigger, brighter screen for a much cheaper price.

AT&T (T) and T-Mobile advertise their Galaxy S smartphones for $200 with plan, the same as an iPhone 4. While that may be true (and a whole other post), most people are buying these online for free or close to it. T-Mobile's Vibrant has previously been free (currently $49) online while AT&T's Captivate is free with a plan.

Competition between the two carriers also probably drives the price down significantly. AT&T doesn't have to compete against anyone in the US for iPhone sales.

The success isn't limited to the US. It took Samsung three weeks to sell a million Galaxy S smartphones globally and they did that before the device came to the US. Samsung announced it had sold 300,000 in S. Korea alone during that time and 900,000 for the quarter. By admittedly blurry comparison, Apple's iPhone sold three million iPhone 4s in the five biggest global markets in 22 days.

Samsung's first month and a half were impressive, however, consider that in the next two weeks, the phones go on sale at Verizon and Sprint. Sprint's Epic 4G has a physical keyboard,a front facing camera and is ready for pre-order at Amazon/launch on Tuesday, while Verizon's Fascinate version is already ready for pre-order at Best Buy for September 9th launch.

Samsung Sets Out Vision for Future of Digital Imaging at IFA 2010

Samsung introduces innovative, new camera and camcorder models designed to take the world’s camera market by storm

Samsung Electronics Co., Ltd, a global leader in digital media technology, has today unveiled its latest ambitious digital imaging product innovations in support of the company’s goal to become a top three player in the market by 2012. The latest offerings fulfill Samsung’s vision of connecting consumers to every moment through digital imaging technology.

Samsung has continued to strengthen its offerings in the digital imaging industry in recent months, with a number of innovative technologies developed which capitalize on the strength of Samsung Electronics’ integrated technology expertise and company-wide investments in research and development. A primary area of innovation has been Samsung’s dual view compact digital cameras such as the recently launched ST600 and ST100 models, which give users the chance to capture the fun in front of the camera. Dual view technology is an area of the market that Samsung now has real ownership of, since the launch of the pioneering ST500 last year. The technology was inspired by Samsung’s unique insights and understanding of what consumers really want from their cameras, and the company’s ability to provide the best technology to meet people’s desires.

Samsung is also exhibiting its new full HD T10 camcorder, which is being launched during the show. The full HD T10 features a pioneering 20-degree Slanted Lens to ensure consumers can capture their video and photos without users suffering from the sore wrist often associated with camcorder use. The T10 also delivers stylish and affordable portability for capturing and editing video content on the move, with its small form and bright 2.7-inch AMOLED screen. Samsung is also showing users how to connect with the moment through additional digital imaging products, such as the new E10, ST80 and PL90 models, which incorporate innovative connectivity features.

Mr. SangSuk Roh, President of Samsung Levant said: “Samsung is considered a leading company in the innovation of digital products. Our participation in the IFA 2010 reaffirms our leadership in the advanced technologies industry which comes in line with our strategies to introduce the best to our customers.”

Mr SangJin Park, President of the Digital Imaging Business, Samsung Electronics, commented: “Living smartly and creatively whether you’re at home or on the move is an important part of today’s consumers’ lives and part of the vision we’re developing for our customers at Samsung. A camera is an emotional device that enables users to connect with important moments, when creating, capturing and sharing images. Cameras connect people. We have considered how and where people want to use and enjoy photography in their everyday lives throughout our new ranges and the innovative technology we have been pioneering this year, all on show at IFA 2010.”

Dual view models – exclusive Samsung offering
The newly-launched ST600 and ST100 feature 1.8-inch revolutionary dual LCD Screen technology, enabling users to capture the fun both in front of and behind the camera, and a 14-megapixel sensor, guarantee crisp and clear images. The products have the added benefit of giving consumers the convenience of accessing key features with a simple tilt or hand gesture, ensuring the easy management of images. Both models are available in four stylish, mood-inspired colors, including hot pink, gold, black and purple, and are encased in a slim and sleek compact frame with metallic finish to deliver a new sense of fun and modern functionality that will ensure users stand out from the crowd.

The new dual view range also comes equipped with high-quality Schneider KREUZNACH lens, supported by optical and digital image stabilization to achieve blur-free images. While the ST600 combines a powerful 27mm wide-angle focal length with a 5x optical zoom, the ST100 is the first Samsung dual view camera to feature an internal 5x optical zoom, keeping its design optimally chic (35mm focal-length). Both models incorporate innovative functions, including scene recognition technology, which analyzes the colour, brightness, motion and subject and then selects the appropriate scene mode for the customer, ensuring great quality images everytime.

The ultimate HD quality camcorder experience
The HMX-T10 model – the next generation in compact digital camcorders – encapsulates Samsung’s innovative point-and-shoot, full-HD resolution technology. The pioneering HMX-T10, with its innovative 20-degree Slanted Lens, allows users to handle the camcorder in a way that reduces stress on the wrist to capture special moments in any photography environment and ensure that quality images are captured and recorded through an easy-to-use experience for users..

Further enhancements to the overall recording experience can be found through the HMX-T10’s 2.7-inch Touch Screen LCD and its ability to capture video footage and still images at 4.7 mega-pixels at the same time. The HMX-T10 also features an advanced Back Side Illuminated CMOS Sensor, which provides twice the sensitivity of conventional CMOS sensors, and Optical Image Stabilization, so that whatever is captured remains blur-free. This innovative feature dramatically reduces image distortion and delivers clear video and images in any light conditions.

Meanwhile the HMX-E10 camcorder features a versatile, 270-degree Swivel Lens, to enable consumers to view and record from just about any angle. The camcorder has the additional built-in USB port feature, which allows users to connect the camcorder directly to any computer without added attachments like a USB cable, so consumers can share important moments wherever they are. The USB connection can also be used to charge the battery on the go. To further enhance the customer’s experience, at the heart of the E10 is a large high-performance 1/3.2 inch CMOS sensor that captures impressive full-HD resolution videos.

Time to share – the well-connected consumer
Both the PL90 and ST80 are examples of Samsung’s continuing commitment to bringing wireless capabilities to the digital imaging world and connecting any moment between a consumer and their loved ones. The 14.2-megapixel point-and-shoot ST80 joins Samsung’s growing line-up of Wi-Fi enabled cameras, representing the third generation of Samsung’s wireless technology leadership and including Samsung’s AllShare (DNLA) connectivity, a 3x optical zoom and large 3.0 inch wide touch-screen with HD video recording.

Not to be outshone, the 12.2-mega-pixel PL90 digital camera, featuring a built-in USB connector enabling consumers to capture images and connect to a computer on the move without the need for additional wires or cords. The USB connector means users can share content with friends and family quickly and easily, with the camera’s plug-and-play capabilities, including the Auto-install intelli-studio software, and instant access to any computer. The innovative features of the PL90 also include Samsung’s new Smart Auto technology and intelligent Smart Auto function, so customers can capture the perfect picture in almost any conditions.

Samsung Announces S2 Portable 3.0 External Hard Disk Drive with SuperSpeed USB 3.0 Interface

Samsung Electronics Co., Ltd., a world leader in digital consumer electronics and information technology, today announced its new 2.5-inch external hard disk drive (HDD), the S2 Portable 3.0. The new high performance external HDD features an on-board SuperSpeed USB 3.0 interface and a 7200RPM spindle speed, delivering faster performance over preceding versions.
Mr. SangSuk Roh, President of Samsung Levant said: “The launch of this new product stems from Samsung’s concern to offering advanced technologies through high performance and quality products. This new external HDD is environment-friendly device as its high capacity and performance lower the consumption of power.”
“As digital content continues to evolve from standard definition to HD and now 3D content, we expect the demand for high performance external HDDs to increase, especially among IT enthusiasts,” Ho-Seong Lee, vice president, storage marketing, Semiconductor Business, Samsung Electronics. “The S2 Portable 3.0 delivers the benefits of top performance and quality, and as a result, lowers the power usage of the external hard drive also.”
The SuperSpeed USB 3.0 interface offers a maximum transfer rate of 5 gigabits per second (Gbps) compared to the 480 megabits per second (Mbps) of USB 2.0. In addition, the 7200RPM rotation speed delivers high performance, while the low vibration Dynamic Balancing™ technology and the low noise technologies SilentSeek™ and NoiseGuard™ provide added convenience.
In addition, the on-board USB technology reduces the size of the hard disk casing and delivers reduced power consumption. The new external hard drive also features a preloaded software suite including Samsung Auto Backup, SecretZone™ and SafetyKey™ for data encryption and password protection.
The S2 Portable 3.0 is available in 320GB and 640GB capacities with shipments commencing this month to countries in the European Union.

Samsung Opens MENA Product Training Centre

Product Training Centre to elevate standards of customer satisfaction

Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, announced that its award-winning Samsung Gulf Customer Satisfaction unit has opened a state-of-the-art Product Training Centre in Dubai.
The Product Training Centre’s opening was marked by a week-long technical summit from 3rd to 10th August 2010, which was led by June Woo Lee, Managing Director for Samsung Gulf Customer Satisfaction and attended by delegates from across the Middle East and North Africa (MENA) region.
Mr. SangSuk Roh, president of Samsung Levant said: “We are eager to provide our employees with the needed skills and expertise that ensure an ideal and integrated experience for our customers. This stems from our efforts to build long-term relationships with our customers and maintain high level services that distinguishes us.”
“At Samsung we believe that our customers are at the heart of everything we do and we are especially proud to have been recognized for our efforts to elevate our standards of customer satisfaction,” said June Woo Lee. “The Product Training Centre will go a long way in ensuring that we continue to excel at customer service. The facility is being used to train not only Samsung employees and service centre staff but also sales people to ensure consistent understanding of our products and their features.”
The Product Training Centre, which is located at the Jebel Ali Free Zone, features modern, purpose-built training facilities that cover all products of Samsung Electronics including TV, audio video, mobile phones, home appliances, computers, digital cameras and peripherals.
While a full equipped Theoretical Room will be used for interactive product theory sessions and soft skills training, the facility’s Practical Rooms contain advanced technical equipment and a range of Samsung products allowing participants to get hands-on experience. The Product Training Centre also features Field Test Rooms designed to test new products and an E-Studio equipped with Samsung’s Electronic Instructional Audio and Video training materials.
Samsung Gulf Customer Satisfaction is mandated with enhancing customer service levels in the region. It has launched a number of industry-leading initiatives such as the Samsung Service programme, which was launched in 2009 and enabled customers to repair their “In and Out-of-Warranty” Samsung products for free. Samsung Gulf Customer Satisfaction also established the “Customer Interaction Centre,” a call centre where consumers in the UAE can call the toll free 800-SAMSUNG number to obtain product information and seek after-sales support. Furthermore, the service center tracks every service status from the repair registration up to service completion in real-time to avoid any delay and exceed customer satisfaction. The unit received the 2010 Customer Care Competitiveness Award from the Middle East Excellence Award Institute (MEEAI), earlier this year.

Samsung Champions Touch Screens with Launch of “Samsung Champ”

Samsung Electronics Co. Ltd., a leading mobile phone provider, announced the Samsung Champ (model: GT-C3300K) designed for mobile users in developing regions who want an immersive touch screen phone with value-added features at an affordable price. The device was launched globally in Africa, the Middle East, Latin America, Asia and Europe starting in June.

The Samsung Champ is designed for young individuals who seek innovative and productive ways of using their mobile phones. With a stylish and ultra compact design, the Samsung Champ is a portable solution for users who will no longer need to sacrifice design for rich features. The device also has a curved form factor and comfortable grip and consumers can choose from a variety of colors: deep black, espresso brown, sweet pink or chic white.

Mr. SangSuk Roh, president of Samsung Levant said: “Samsung continues to amaze its customers through its creative products that meet the needs of all users. Our motivation in that is the trust of our customers and the reputation of our products worldwide.”

Users can enjoy the Samsung Champ’s 2.4” full touch display and the integrative and intuitive experience that it enables. The Champ’s simple and intuitive menu format is designed to fit its compact size and is optimized for a small screen. The main screen features an extended 3x3 widget menu format with options for clock, calendar, shortcuts, and my buddies. The touch screen is also ideal for SMS with friends, downloading apps from Samsung Apps, or playing Java-based video games.


Users will be pleased to learn that despite its affordable price point, the Samsung Champ offers a rich feature set. The Samsung Champ enables an immersive music experience with a built-in radio, 3D sound effects and a dual speaker. With its long battery life, consumers won’t have to sacrifice portability and can enjoy hours of multimedia use. Users can download java applications from Samsung Apps and enjoy embedded java apps. The Samsung Champ also offers Bluetooth, a micro SD card with up to 8GB of memory and comes with a headset and travel adapter.

“With the launch of the Samsung Champ, we will strengthen our leadership within the overall touch screen handset category. The Champ is a perfect option for mobile users who want to snap up a full touch phone for the first time. We expect that the Samsung Champ will follow the success of the Star (model: GT-S5230) which achieved high sales volume at an affordable price point over the past year,” said Younghee Lee, Vice President of Mobile Marketing, Samsung Electronics.