SAMSUNG WAVE, FIRST BADA SMARTPHONE HITS THE MARKET

Samsung Electronics Co. Ltd., a leading mobile phone provider, announced the commercial availability of the Samsung Wave (Model: S8500) in the local and the European markets, at Mobile World Congress 2010, the Wave is the first smartphone based on Samsung’s new, open smartphone platform, bada, and is the cornerstone of the company’s commitment to ‘smartphone democratization.’


Samsung consistently works to release products that give our customers more comfort and choice. Through Samsung Wave, we enable our customers to own mobile handsets that combine stellar features and outstanding applications simply and easily, which considered a qualitative leap in Samsung’s mobile phones.”


“The Samsung Wave represents our strategy to deliver rich, exciting smartphone experiences to everyone,” said JK Shin, President and head of the Mobile Communications Business at Samsung Electronics. “This launch will make our platform vision a reality and consumers, developers and operators will experience the freedom of choice that bada enables.”


The availability of the Samsung bada SDK (Software Development Kit) will ensure that consumers can experience a steady stream of new applications that support bada platfrom. The beta version of the SDK was recently made available to applications developers, and the complete bada SDK 1.0.0 is available for download at http://www.bada.com/.


The Samsung Wave is also one of the most attractive devices with a seamless, streamlined body that has no parting or harsh lines. A beautiful and strong tempered glass display perfectly complements and enhances the vividness of the Super AMOLED display that saves energy and performs highly under all sorts of light effects. Furthermore, with anti-smudge technology, those greasy thumb prints are a thing of the past.


Multi-codec support for DivX, Xvid, MP4 and WMV, and support for virtual 5.1 surround sound delivery transforms the device into a personal entertainment system. HD video (720p) decoding and recording capabilities make the Samsung Wave an outstanding device for capturing, sharing and viewing video. The Samsung Wave is the first handset in the world that incorporates the Bluetooth® 3.0 and WiFi 802.11n standards. The phone also has the ability to connect with social networking and applications stores. Users can go the http://www.samsungapps.com/ for the applications.

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Samsung Introduces its Revolutionary 3D LED Televisions to the Syrian Market

Samsung, the world leader in consumer electronics and digital solutions, in cooperation with Astrum- Samsung’s new home appliances and AV dealer in Syria- announced the launch of its new 3D LED televisions to the Syrian market.
In a ceremony held on Monday, June 7 2010 at the Four Seasons Hotel- Damascus, Samsung Electronics announced the official launch of the televisions in Syria. The ceremony was attended by VIPs, media representatives, Samsung MEA and Levant managers and Astrum – Samsung’s new home appliances and AV dealer in Syria.
Mr. Sangsuk Roh, President of Samsung Levant “The launch of the 3D LED TV in Syria reaffirms Samsung’s commitment to continually introduce new concepts in technology. This first of its kind TVs will change the standards of home theaters will add excitement and thrill to home entertainment appliances.”
Mr. Adib Cherfane, CEO of Astrum said: “We are honored to represent Samsung brand in Syria, and we are confident that Samsung will always remain the leader in electronics and technology market globally. Thanks for Samsung for delivering this truly innovative technology. The launch of this new technology in Syria is considered an exciting moment for our customers in the Syrian market.”
Mr. Khaled Odat, Digital Media Business/ Av Manager at Samsung Levant said: “The new 3D LED TV will make history in the TV industry with its elegant design, superb graphics, and excellent features. Our goal is to provide our customers with the best technologies with more innovation and creativity as we want them to be assured that they have made the right decision.”
The guests had the chance to trial the new 3D LED televisions, commending the device’s robust craftsmanship and sleek design.

Samsung’s HD 3D LED TV 9000 series offer 16 times higher clarity at 960 CMR (Clear Motion Rate) than normal 60Hz screens for smooth and vivid 3D images. Moreover, the technology provides the “2D to 3D” function, allowing the conversion of normal 2D images to dynamic 3D images. The design features a high-class stainless metal chassis, the world’s slimmest panel thickness (7.98 mm) as well as a premium remote “smart controller” with a 3-inch touch screen. Equipped with Wi-Fi, the controller enables users to easily enjoy various features - including mobile TV, web surfing, and centrally managing peripheral devices – all by a simple touch of the screen. The controller also includes a rechargeable battery which can offer approximately 6 hours of continuous operation.

The HD 3D LED TV 9000 series supports applications from “Samsung Apps,” the world’s first multi-device application store. The series is also equipped with a 55-inch (139 cm) panel and is offered with a full 3D package, including a Blu-Ray Player and 3D glasses.

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Samsung Digital Imaging Wins Prestigious CLIO Award for Innovative Communications Strategy

Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, awarded a prestigious international CLIO award for a new strategic communications and public relations initiative to launch its ST1000 product. The CLIO Awards are one of the world’s most recognised international advertising, design and communications competitions, focused on evolving with the industry in order to acknowledge the most current and innovative work. The prize was awarded for an online and social media campaign to launch the ST1000 digital camera, in conjunction with Austria’s renowned Schonbrunn Zoo and demonstrated Samsung’s ongoing commitment to breakthrough communication campaigns.

Samsung developed a unique partnership with the Schonbrunn Zoo in Vienna, to show consumers how easy and intuitive the new ST1000 camera is at uploading pictures to the internet via its innovative wireless capabilities, a feature shared across a number of Samsung’s digital cameras. Samsung equipped the zoo’s resident female Orangutan ‘Nonja’ with the ST1000 camera, and the images produced by Nonja were then uploaded through the camera’s wireless capabilities daily to a Facebook account and specially designed Microsite, receiving an overwhelming 200,000 hits from a worldwide audience of fans.

This unprecedented and ground breaking strategy proved that ST1000’s capabilities and easy-to-use features could even be operated by anyone, including an Orangutan, a message that was successfully communicated to an audience around the world. The campaign showcased the ST1000’s ability to capture and share photo memories wirelessly on the move, allowing users to truly connect with family and friends. Packed full of innovation and encased in a sleek compact frame, the camera’s wireless functionality enables users to send and post pictures in real time via applications like Facebook and provides an unrivalled experience in sharing content amongst loved ones. With the increasing need for camera users to share their images instantly with loved ones, a number of Samsung’s digital cameras provide wireless capabilities.
Mr. SangSuk Roh, president of Samsung Levant said: “This award contribute to Samsung’s position globally, and stems from Samsung passionate in introducing creative and innovative products through high level strategies. We promise our customers to continue to surprise them with more amazing products.”
“Today’s CLIO Silver award accreditation is an important milestone for Samsung and a celebration of our continuing efforts in showcasing our cameras and communications strategies with the most innovative and forward thinking campaigns in the industry. Our goal has always been to show camera users that our camera ranges are designed to meet everyone’s needs and the increasing demand for wireless capability, and this campaign demonstrated our success in communicating these messages direct to customers and the consumer market through our ground breaking and innovative strategies, which this award represents,” explained Sang Jin Park, President of digital imaging business, Samsung Electronics Co., Ltd. “It is our continuing goal to lead the way in innovation through our pioneering communication strategies, to ensure that the ease-of-use ‘Smart Cameras’ capabilities are demonstrated to a global audience of camera enthusiasts.”

For nearly five decades, the CLIO awards have maintained its original commitment to celebrate and reward creative excellence, honouring a powerful form of communication and its impact on modern culture. Samsung’s campaign captured these key elements of the competition and successfully connected on an emotional level to the general public, through an impactful communication campaign that showcased not only one of their leading digital products, but opened the doors to the continuing innovation encapsulated in cameras like the 2view and NX10 for the consumer market and ongoing breakthrough communication campaigns.

Samsung Awards its Sub-Distributors Valuable Prizes

In line with its efforts to strengthen the relationship with mobile phones sub-distributors in the Syrian market, Samsung electronics, a market leader in electronics and digital solution, continued the second “Gold Program” activities for Samsung mobile phones, in cooperation with Mawared modern company, Samsung authorized distributor in Syria.

Recently, Samsung launched a series of interactive programs that aim at opening communication channels with its sub-distributors, giving them added value for being in business with one of the largest mobile phones company worldwide, for shared benefits.

Commenting on the importance of such programs, Mr. Sangsuk Roh, president of Samsung Levant said: “We are proud at Samsung of our commitment to customers, which shows the appreciation and uniqueness, as we are keen to give our relationship with them a positive interaction. Our distributors are not the exception; they are the ambassadors of our brands to convey our advanced solutions and products to customers.”

The “Gold Program” activities included a raffle draw of our sub-distributors who participated in the offers of Mawared modern company, to win different immediate prizes including LCD screens, in addition to entering that final draw on gold prizes. The event was held on Friday, April 30 and Al Faro’onieh village in Syria, and more than 350 distributors attended.

In a speech delivered by Mr. Nour Abu Lebadeh, the manager of mobile phone and computers department at Mawared modern company indicated the pioneering position of Samsung products and solutions in the Syrian market due to its quality and reliability, reaffirming Samsung’s concern to strengthen its relationship with its distributors to reach the ideal levels.

The event was concluded by distributing awards to wining distributors from all around Syria.

Samsung Launches Cutting Edge Vivace, Crystal and Max Air-Conditioners

Samsung Electronics Co., Ltd., a market leader and award-winning innovator in consumer electronics, has unveiled its latest range of air conditioners, two of which feature the Virus Doctor Technology.

The new range of Vivace, Crystal and Max air conditioners combines elegant design with state-of-the-art features. Those features are especially designed to provide users with luxury and optimum comfort while enjoying virus free atmosphere, soundless operation and peaceful sleep.

Mr. SangSuk Roh, president of Samsung Levant said: “this new range of air conditioners is another evidence of Samsung’s unstoppable creativity, in line with the company’s commitment to providing its customers with added value through technology solutions that make their lives more convenient and developed.”

Virus Doctor Technology has been incorporated in both “Vivace” and “Crystal” air conditioners. The cutting edge air filtration technology improves indoor air quality, enhances consumers’ wellbeing and kills more than 99.9% of harmful airborne viruses including SARS and AH1N1, to guarantee contamination-free indoor air. It also neutralizes dust mites, moulds and viruses that cause skin irritation and respiratory problems, fungi, high-allergen agents that cause allergies, active oxygen that speeds up the skin-aging process, airborne bacteria and viruses such as influenza, chicken pox and life-threatening viruses including AH1N1 and SARS.

The Max air conditioner features a silver coated filter which is built in to prevent the spread of bacteria and viruses that can reside in filters while protecting users against emissions of the air purification process.

In addition to state-of-the-art air purifying systems, Vivace, Crystal and Max also include special features such as Smart Saver, Auto-clean, Multi-Step Filter systems and a UTR tropical compressor which works efficiently in extremely hot temperatures reaching 60 centigrade.

The air conditioners will be introduced and sold at all Samsung authorized dealers in the Middle East and North Africa.

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Samsung unveils new smartphone platform “bada” to the world

Samsung bada offers a powerful opportunity for developers, mobile operators, and consumers with a wider range of smartphone experiences

Samsung Electronics Co. Ltd., a leading mobile phone provider, unveiled its new smartphone platform, Samsung bada. At this unveiling, Samsung showcases the bada SDK (Software Development Kit) for partners and presents the unique benefits and unprecedented opportunities that the bada platform will bring to developers, mobile operators and consumers.

Samsung bada is a driving force in accomplishing Samsung’s vision of a ‘smartphone for everyone.’ To achieve this vision, Samsung bada offers a feature-rich platform for enhanced mobile experiences for consumers, and a complete mobile ecosystem through a developer support program that both the application store and consumers will benefit from. Based on Samsung’s accumulated expertise in developing advanced mobile phones, the company will allow its users to enjoy ultimate mobile experience through superb features.

Mr. SangSuk Roh, President of Samsung Levant said: “ We are always keen to create and develop advanced technologies that offers our customer with comprehensive solutions that affirms Samsung’s leadership in the communications and digital technologies.”

Dr Hosoo Lee, Executive Vice President and Head of the Media Solution Center at Samsung Electronics said, “In providing Samsung bada, I believe that Samsung will become a true leader in the mobile industry; offering a wider range of smartphone choices for consumers.” He added, “At the same time, Samsung bada presents a powerful opportunity for developers to get their applications onto an unprecedented number of Samsung devices across the world“

Samsung bada, meaning Ocean in Korean, possesses the following key characteristics:

User-interactive
Based on Samsung’s signature TouchWiz User Interface, Samsung bada platform provides an easy, simple, and intuitive UI without compromising efficiency. To enhance creativity and user interactivity, Samsung bada provides flash control, web control, motion sensing, fine-tuned vibration control, and face detection. Also, it supports sensor-based, context-aware applications. By using various sensors such as accelerometers, tilt, weather, proximity, and activity sensors, application developers can easily implement context-aware interactive applications.

Service-oriented
Samsung bada differentiates its position by supporting various service-centric features such as social networking, device synchronization, content management, location-based services, and commerce services - all supported by back-end bada servers. These ground-breaking developer-friendly features support developers to implement various services without additional effort.

Open and configurable
Samsung bada enables developers to take full advantage of mobile device capabilities to create compelling applications with ease. Applications can use device functions to make phone calls, send messages, or access the contact list. Also, various service applications can share information such as personal profiles, social relations, schedules, or contents with a simple user confirmation in order to provide services with greater personal relevance and cooperative service extension. The flexibility of the bada platform makes it applicable to a wide range of devices than any other mobile operating system.

Samsung Introduces its Revolutionary 3D LED Televisions to the Lebanese Market

Samsung, the world leader in consumer electronics and digital solutions, announced the launch of its new 3D LED televisions to the Lebanese market.
The company held a ceremony on Tuesday, May 25 2010 at the Ociel restaurant in Beirut to announce the official launch of the televisions. The ceremony was attended by VIPs, media representatives, Samsung MEA and Levant managers and Cherfan, Tawil & Co.(CTC) – Samsung’s official distributors in Lebanon.
“This new product redefines the concept of home entertainment technologies” commented Mr. Sangsuk Roh, President of Samsung Levant. “The launch of Samsung’s revolutionary 3D LED televisions in the Lebanese market comes to reaffirm our commitment to continually introduce Samsung’s technological breakthroughs to the region.”
Mr. Justin Shaw, senior manager, corporate marketing Middle East and Africa HQ said: “These new screens are the first of its kind in the TV industry with its elegant design, superb graphics, and excellent features, it’s a revolutionary technology the will change the standards of home theatres and it will take Samsung brand to the next level as it’s a technological breakthrough in home entertainment solutions.”
On his part, Mr. Eddy Cherfan, CEO of CTC said: “We are proud of representing Samsung brand in Lebanon. The launch of this new technology in the Lebanese market emphasizes Samsung’s leadership globally to introduce these screens. We promise our customers the highest levels of excitement and thrill to home entertainment appliances. ”
The ceremony’s attendees had the chance to view a short 3D movie on huge screens; also they had the chance to trial the new 3D LED televisions, commending the device’s robust craftsmanship and sleek design

Samsung’s HD 3D LED TV 9000 series offer 16 times higher clarity at 960 CMR (Clear Motion Rate) than normal 60Hz screens for smooth and vivid 3D images. Moreover, the technology provides the “2D to 3D” function, allowing the conversion of normal 2D images to dynamic 3D images. The design features a high-class stainless metal chassis, the world’s slimmest panel thickness (7.98 mm) as well as a premium remote “smart controller” with a 3-inch touch screen. Equipped with Wi-Fi, the controller enables users to easily enjoy various features - including mobile TV, web surfing, and centrally managing peripheral devices – all by a simple touch of the screen. The controller also includes a rechargeable battery which can offer approximately 6 hours of continuous operation.

The HD 3D LED TV 9000 series supports applications from “Samsung Apps,” the world’s first multi-device application store. The series is also equipped with a 55-inch (139 cm) panel and is offered with a full 3D package, including a Blu-Ray Player and 3D glasses.

“Cherfan, Tawil and Co.” Samsung Distributor in Lebanon Sponsors “Heart Beat” Campaign in Lebanon

Cherfan, Tawil and CO (CTC), Samsung distributor in Lebanon, announced the sponsorship of Heart Beat campaign which aims to treat children with heart diseases in Lebanon.

Commenting on this sponsorship, Mr. Sangsuk Roh, Samsung president Levant said: “We would like to thank CTC for sponsoring this humanitarian campaign which aims at serving the community and helping children, and we see in this sponsorship Nobel efforts to help children and communities. We at Samsung encourage everybody to support such campaign which eventually benefits the community.”

On his part, Mr. Eddy Cherfan, CEO of CTC said: “Our sponsorship to this campaign stems from our belief in serving our communities; this is an opportunity to express our gratitude to communities where we exist. Heart Beat is an organization that spares no efforts in treating children with heart diseases; we appreciate its efforts in Lebanon. Our sponsorship to this campaign represents our support to all institutions and organization that aim to free people from their sufferings and improve the quality of their lives.”

Heart Beat is a humanitarian organization with a mission to provide the highest level of advanced surgical technology and expertise available to treat children with heart disease.

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