Monday, June 28, 2010

SAMSUNG WAVE, FIRST BADA SMARTPHONE HITS THE MARKET


Samsung Electronics Co. Ltd., a leading mobile phone provider, announced the commercial availability of the Samsung Wave (Model: S8500) in the local and the European markets, at Mobile World Congress 2010, the Wave is the first smartphone based on Samsung’s new, open smartphone platform, bada, and is the cornerstone of the company’s commitment to ‘smartphone democratization.’


Samsung consistently works to release products that give our customers more comfort and choice. Through Samsung Wave, we enable our customers to own mobile handsets that combine stellar features and outstanding applications simply and easily, which considered a qualitative leap in Samsung’s mobile phones.”


“The Samsung Wave represents our strategy to deliver rich, exciting smartphone experiences to everyone,” said JK Shin, President and head of the Mobile Communications Business at Samsung Electronics. “This launch will make our platform vision a reality and consumers, developers and operators will experience the freedom of choice that bada enables.”


The availability of the Samsung bada SDK (Software Development Kit) will ensure that consumers can experience a steady stream of new applications that support bada platfrom. The beta version of the SDK was recently made available to applications developers, and the complete bada SDK 1.0.0 is available for download at http://www.bada.com/.


The Samsung Wave is also one of the most attractive devices with a seamless, streamlined body that has no parting or harsh lines. A beautiful and strong tempered glass display perfectly complements and enhances the vividness of the Super AMOLED display that saves energy and performs highly under all sorts of light effects. Furthermore, with anti-smudge technology, those greasy thumb prints are a thing of the past.


Multi-codec support for DivX, Xvid, MP4 and WMV, and support for virtual 5.1 surround sound delivery transforms the device into a personal entertainment system. HD video (720p) decoding and recording capabilities make the Samsung Wave an outstanding device for capturing, sharing and viewing video. The Samsung Wave is the first handset in the world that incorporates the Bluetooth® 3.0 and WiFi 802.11n standards. The phone also has the ability to connect with social networking and applications stores. Users can go the http://www.samsungapps.com/ for the applications.

Ends

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