Wednesday, July 7, 2010

SAMSUNG EXTENDS POPULAR DUAL LCD CAMERA FAMILY WITH TWO NEW MODELS

Latest Samsung 2Veiw Digital Cameras Make it Even Easier for Photographers to Picture Themselves in the Fun


Samsung Digital Imaging Company Inc., a market leader and award-winning innovator in consumer electronics, extended its renowned 2View family of digital cameras with the introduction of two new models, the PL150 and PL100, which will make it even easier for consumers to capture their most precious memories with family and friends, both from behind and in front of the camera. The two models of the dual LCD camera are available in the region markets.
Mr. SangSuk Roh, President of Samsung Levant said: “Samsung proves everyday that it’s a leading company in innovative technologies, and this new achievement is considered a qualitative leap in cameras technologies. We promise our customers that we will continue to amaze them with more developed and advanced products.”

“The introduction of the Samsung 2View camera in 2009 was one of the most successful digital camera introductions in Samsung’s history,” said Mr SJ Park, CEO of Samsung Digital Imaging Company. “The ST550 and the ST500 broke new ground and surpassed industry expectations thanks to a combination of technologies that directly addressed how families and consumers take pictures today. We’re proud to add to the momentum generated by the launch of these cameras by extending the 2View family with the PL150 and PL100 that will bring new features to the table and be available at a competitive price to accommodate a wide range of budgets.”

Enhancements have been made to some of Samsung 2View’s most celebrated features on the PL150 and PL100, including updates to the cameras’ children Mode and Self-Timer. In addition to playing a fun animation on the front LCD screen, the PL150’s and PL100’s Child Mode will also play a musical tune to better help capture a child’s attention in order to snap the perfect picture (additional animations are available for download at http://www.samsung.com/).

The self‑timer function of the original 2View cameras perfected the group shot because it displayed a preview of the image and a visual countdown timer in the front LCD screen, giving everyone in front of the camera an indication of exactly when the photo would be taken.

The new Samsung 2View PL150 and PL100 come fully equipped with a true colour-filtered 12.2 mega-pixel CCD, providing sharp and detailed images. Whether taking pictures indoors or out, shooting a landscape or friends around a table, the PL150’s 5x optical zoom, 27mm-wide angle lens gives you a wider shooting range from a shorter distance.

Smart Auto (Still & Movie) analyzes key elements of the composition of the image such as color, brightness, motion and subject and then selects the appropriate scene mode which will produce the best results possible. Similar to the way the technology analyses the composition of an image when capturing digital stills, the technology will do the same for video, automatically choosing between one of four pre-programmed settings and selecting that which will yield the best footage with proper exposure and color balance.

The PL150 and PL100 also feature Samsung’s Perfect Portrait System – a series of automatic technologies which take the guess work out of shooting beautiful portraits.

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