Wednesday, July 7, 2010

Samsung TV won Russia’s “Product of the Year” award for the second consecutive year

Samsung Full HD 3D LED TV won Russia’s the “Product of the Year” award. Having won the award for the second consecutive year, with LED TV last year and with Full HD 3D LED TV this year, Samsung is enjoying great popularity in the Russian market.

Samsung Electronics announced lately that Full HD 3D LED TV 8000 series and the world’s first 3D Blu-ray player, BD-C6900 were chosen as the Best 3D Solution in Russia’s “Best Product of the Year” award.

“Product of the Year” is the award given to the best products in Russia since 2004. An evaluation team consisting of editors of electronic device magazines and industry experts has tested products and carefully chosen the best product during “PHOTOFORUM and HDI SHOW”, Russia’s largest electronics exhibition.

Mr. SangSuk Roh, president of Samsung Levant commented on the wining of this award saying: “Samsung’s ability to penetrate into the global TV market is yet another evidence of its deep understanding to the needs of the different customers as they are eager for new technological experiences, and this is the real success.”

Last year, Samsung LED TV 7000 series achieved the highest scores among audio and video products and won the “Best Innovation Award” and the “Best Product Award” in large flat panel TV category.

This year, Samsung Full HD 3D LED TV 8000 series and 3D Blu-ray player, BD-C6900 were chosen as the Best 3D Solutions and won the “Product of the Year” award for the second consecutive year, confirming its unchallengeable market leader position in the Russian TV market.

Backed by high popularity in the Russian TV market, Samsung’s market share continued to grow from 33.9% in January, to 34.7% in February and to 36.4% in April, maintaining its No. 1 position in the Russian TV market.

Also, in the Indian TV market, another emerging market where flat panel TV market is growing at a rapid pace, Samsung 3D TV is making a splash while winning numerous awards.

Samsung Full HD 3D LED TV 7000 series won the “Best Gadget of the Year” and the “Best TV Product of the Year” awards from NDTV Tech Life Awards hosted by India’s NDTV.

NDTV, India’s No. 1 news channel founded in 1988 chose the best products among consumer electronics, IT, communications devices in 15 categories. Through strict and impartial evaluation and online voting by the general public, NDTV chose the best of the best among 15 selected products and awarded the “Best Gadget of the Year” to the winner.

Samsung Full HD 3D LED TV 7000 series, this year’s winner of NDTV Tech Life Awards gained high scores for its ultra slim premium design, vivid 3D stereoscopic image and 2D to 3D conversion feature.

"Success of Samsung 3D TV in emerging markets such as Russia and India where flat panel TV market is rapidly growing provides the green light for Samsung to dominate the world’s TV market for five years in a row, said Yang Kyu Kim, senior vice president of sales and marketing, Visual Display Business, Samsung Electronics. “With excellent product competitiveness and various marketing strategies tailored to local markets, Samsung will continue to widen the gap with competitors,” he added.

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