Giorgio Armani and Samsung create a special GALAXY S

Sleek design, powerful technology and luxury in one smart phone

The partnership between Giorgio Armani and Samsung Electronics Co. Ltd. continues to grow. Combining style and cutting-edge technology, this alliance has come up with an exclusive edition smartphone, the Giorgio Armani Samsung GALAXY S.

The Giorgio Armani-designed body of the smart phone comes equipped with a brilliant SUPER AMOLED display that looks great even in direct sunlight and an array of intelligent features, such as integrated messaging, SWYPE for efficient texting on-the-go, Android market™ and more.

The Giorgio Armani Samsung GALAXY S exterior embodies quintessential Armani sophistication. Adding a touch of distinction, the sleek body comes adorned with an exclusive Armani-patterned back metal cover. And at 9.9 mm, the new Armani Samsung GALAXY S is slim and stylish, the perfect accessory to throw in your pocket.

The Giorgio Armani Samsung GALAXY S provides you with intelligent features to ensure you’re always connected. A Social Hub with integrated messaging incorporates your phonebook, calendar, history and SNS all into one seamless, one-page layout.

The Giorgio Armani Samsung GALAXY S comes complete with Android Market™ and Samsung Apps, so you can choose from countless downloadable applications including utility apps, games, health and lifestyle apps, and e-books. The Giorgio Armani- designed interface provides a selection of exclusive content, including ringtones, fonts and on/off animation for greater personalization and style.

“The long-standing partnership between Samsung and Giorgio Armani has produced a finely crafted handset that reflects the user’s refined tastes. It has been magnificent to see Samsung’s design and technological expertise matched with one of the most prestigious and stylish brands in the world,” said YH Lee, Senior Vice President of the Samsung Mobile Marketing.

On his part, Mr. SangSuk Roh, president of Samsung Levant praised the new distinguished look of Galaxy S from Samsung, and stated: “This achievement proves that mobile phones are no longer considered as a tool for phone calls, but also has become a new stylish accessory piece, that reflects elegancy and modernity.”

The Giorgio Armani Samsung GALAXY S is available since December in Giorgio Armani boutiques and in major mobile phone stores in Italy and will be gradually rolled out globally in 2011.

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