Samsung Brings the Wonder of Home Appliances To the 2011 International Consumer Electronics Show

Appliance Innovations Attract Attention for Flexible Designs and Organizational Capabilities

At the 2011 International Consumer Electronics Show (CES), Samsung Home Appliances, America’s fastest growing brand of appliances, affirms its dedication to creating moments of wonder by introducing appliance innovations that deliver high performance, greater flexibility, superior organization, and more convenience for today’s busy families.

From Samsung’s new refrigerators featuring Wi-Fi enabled LCD screens to access the apps you need in the kitchen, to the new Flex Oven range which can be divided into two separate oven chambers, and Samsung’s 5.0 High Capacity Front-Loading Washer (WF520), the company continues to create moments of delight for moms and their families. Proving efficiency is just as important as innovation, both the washer and Flex Oven range took top honors in the eco-design category of this year’s CES 2011 Innovations Awards.

“We wondered what it would be like to design a refrigerator where mom can access the weather and recipes while getting the kids ready for school or preparing dinner. And, thanks to the new Flex Oven range, moms will rethink meal preparation as they can now simultaneously bake cookies and cook salmon in the same appliance,” said James Politeski, senior vice president of Home Appliance Sales and Marketing, Samsung Electronics America. “These new innovations bring the wow of cutting-edge technology and flexible design together to simplify daily routines and delight consumers by making their lives easier.”

Mr. Sang Suk Roh, President of Samsung Levant said: “In line with Samsung’s vision and innovative technologies, we have introduces new home appliances the will lead to a technological revolution which would redefine the home appliances concept to meet customers’ demands and satisfy their needs.”

Refrigeration Offers Organization

Available on the new Samsung RSG309 side-by-side and RF4289 four-door French Door models, the industry-first Wi-Fi enabled 8” LCD screen is integrated directly above the water and ice dispenser on the front of the appliance, and provides access to a series of kitchen-relevant applications. Now, consumers can quickly reach recipe collections on Epicurious®, check the weather on WeatherBug®, leave notes for their kids, review the family’s Google calendar, check the headlines on AP news, or enjoy a photo slide show.

No other refrigerators keep families better organized and connected to one another – and the world around them – while also offering the quality refrigeration technologies that consumers crave. Both the RSG309 and RF4289 feature the Twin Cooling Plus System® that keeps perishable produce fresher, longer. And with capacities of 30 cu. ft. and 28 cu. ft. respectively, the RSG309 and RF4289 provide an abundance of storage space and options. Both refrigerators will be available later in 2011.

Cooking Convenience

Samsung helps you prepare family meals more quickly, and any way you want. The new Flex Oven (FE710DRS) range is the world’s first 30” freestanding electric range with an oven cavity that can be divided into two separate cooking chambers. Consumers have the flexibility to use the full large 5.9 cu. ft. cavity, or divide it into two smaller chambers (2.6 cu ft. top and 3.1 cu ft. bottom) which can be used together or separately. When using both oven chambers, dinner and dessert cook simultaneously without smells or tastes mixing and both chambers are housed behind the beauty of a sleek single exterior oven door. When not in use, the oven divider conveniently stores in a discreet space above the warming drawer.

Samsung designed the Flex Oven to provide all of the features families need, including a 1.4 cu. ft. warming drawer, a five burner smooth electric cooktop with one triple burner and one dual fast boil burner. The model also has a dual convection system which quickly and evenly preheats the oven in single mode, and permits convection cooking in both chambers when in dual oven mode, resulting in more even cooking/baking and reduced time to reach the optimal temperature. Another benefit is the oven’s 20-minute SteamQuick™ cleaning feature that uses less heat than traditional oven-cleaning systems to save both time and energy. The Flex Oven will be available in March 2011 with an MSRP starting at $1,599.

Laundry Performance

Samsung’s 5.0 High Capacity Front-Loading Washer (WF520) helps moms tackle the biggest loads with the best performance. It is one of the largest front-load capacity washers available that can wash the equivalent of up to 31 bath towels in a single load so mom has more free time. This washer features Samsung’s proprietary Vibration Reduction Technology™ Plus where the drum keeps perfect balance to offer quiet operation. And with the advanced technology of PowerFoam™, a foam you can see that offers a clean you can feel, clothes receive a thorough wash for even the biggest loads of laundry. The WF520 and its dryer partner (DV520) are available now with an MSRP of $1,499-$1,599 for the washer and $1,399-$1,549 for the dryer.

To see these new appliance innovations first-hand, visit the Samsung booth #12006 in the Central Hall. Samsung Electronics America’s press releases, product images and video content are available at www.samsung.com/newsroom.

About Samsung Electronics America, Inc.

Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

About CEA

The Consumer Electronics Association (CEA) unites 2,200 companies within the consumer technology industry. Members tap into valuable and innovative members-only resources: unparalleled market research, networking opportunities with business advocates and leaders, up-to-date educational programs and technical training, exposure in extensive promotional programs, and representation from the voice of the industry, CEA, promoting and advancing member needs and interests. Find CEA online at www.CE.org. Innovations 2011 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.