Samsung innovation creates slim line and ultra-compact design to suit every occasion
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the new ultra compact camera, the ST30. The latest launch reinforces Samsung’s position as a global leader in design-led innovation to meet the needs of customers. The attractive and ultra compact model incorporates leading technology benefits, to capture great images wherever you go.
The ST30’s tiny size and compact design means it’s the perfect camera to drop into your handbag, or tuck away in your jeans pocket. With the ST30’s compact size, about the size of an average mobile phone, it’s the ideal camera to use when heading out to the latest party or catch-up with friends. The ST30 features a unique design finished with a high quality metal body, and whatever the color of your party outfit, the ST30 has a color to match it – choose from silver, black, lilac, pink and lime to match your mood.
The ST30 provides great value by bringing together an attractive design with a set of market-leading features, which guarantee great images on the move. The ultra compact model really packs a punch, with Smart Auto focus, an internal battery charging system, a 28mm lens and 3x power optical zoom, all contained within the camera’s fun-sized body. The additional image stabilization provides real value to your camera experience, preventing even the tiniest shake, resulting in sharp images no matter what your environment. The lens capabilities mean users can get more fun party moments in the frame while delivering a deeper perspective, and the advanced 10.1-megapixel sensor provides sharp, crisp detail to make your images stand out from the crowd. The Smart Auto focus means the camera automatically captures the perfect shot, so you never miss an important moment during any social gathering.
Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics, commented: “We know that not everyone wants a typically sized compact camera, and the ST30’s ultra compact body means you can make the camera experience a part of every aspect of your life, with a color to match every mood. The ST30’s tiny size means it is the ultimate in portability and can be fitted in small bags and taken anywhere. It is further evidence of our commitment to be at the forefront of creating cameras which are not only fashionable and fun but deliver a high level of usability and image quality.”
Mr. SangSuk Roh, president of Samsung Levant said: “Samsung is a leading company in advanced electronics to meet the global technological development; our vision is to offer products with unique innovative designs to satisfy our customers’ needs.”
Technology to prevent camera shakes
Whether you’re trying to get to the dance floor or capturing friends on the move, the ST30’s Digital Image Stabilization system stops even the tiniest shake and guarantees clear and sharp photos every time.
The Perfect Portrait at your Fingertips through advanced face detection technology
The ST30 guarantees the perfect images are captured, with innovative face detection technology, Red-eye fix and even next generation technology that detects facial blinking, so whether it’s bright disco lights or sunshine you can ensure eyes are open and ready for the perfect shot. Just in case that wasn’t enough, the ST30 also evens out skin tones, erases blemishes and removes dark circles, so you can control the quality of your appearance in any situation.
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Specification Sheet
Sensor | • 1/3" CCD |
• 10 MP | |
Lens | • 3x zoom |
• 28mm equivalent wide angle | |
Image stabilization | • Digital Image Stabilization |
Additional features | • Smart Auto |
• Perfect Portrait System | |
• Face Detection, Blink Detection. | |
Smile Shot, Beauty Shot, Self Portrait | |
• Smart Album | |
• Function Description | |
• Photo Style Selector | |
Dimensions | • 82 x 51.9 x 16.9mm |
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
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